STR 581 Week 2 Assignment

Assignment Content

Resource: Strategic Plan, Part 1: Environmental Scan Grading Guide

You will perform an environmental scan for your target company.

Choose an organization according to the following:

• Current employer
• Most recent or former employer
• Place of business that you have patronized or have been familiar with over a long period of time.
• Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000^® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
• The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. 
• Note: This may be a different company than the one used in week-1. This can be the same company. This will be the company you use for the Parts two & three.

Write a 1,050-word minimum environmental analysis in which you include the following:

• Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
• Evaluate the company’s external environment.
• Assess the company’s general environment.
• Evaluate the organization’s industry operating environment. 

Format your paper according to APA guidelines. 

Submit your assignment.

Resources

• Center for Writing Excellence
• Reference and Citation Generator
• Grammar and Writing Guides
• Learning Team Toolkit

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