OPS 571 Week 2 Discussion 2: Introduction to Process Selection and Design
Students need to contribute Four (4) substantive posts in this discussion by the due date indicated. The substantive posts can be any combination of responses and replies.
Below a list of some of the main Learning Objectives as well as Key terms you will find in this chapter. Keep in mind that getting familiar with these may help you in the rest of the class.
Learning Objectives for Ch. 3 of Operations and Supply Chain Management
LO3–1 Know the issues associated with product design and the typical processes used by companies.
LO3–2 Illustrate how different criteria can impact the design of a product.
LO3–3 Contrast how service products can have different design criteria compared to manufactured products.
LO3–4 Evaluate the economic impact of a new product on a company.
LO3–5 Illustrate how product development is measured in a company.
Key Terms for Chapter 3:
Quality function deployment (QFD)
House of quality
Value analysis/value engineering(VA/VE)
Class: Coca-Cola is a well-established consumer products company with a strong position in the global market. The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely profitable. Discuss Coca-Cola’s history in light of the statement that “generating a steady stream of new products to market is extremely important to competitiveness.” Does Coca-Cola’s success disprove that statement? Is the company an exception to the rule or an example of its application?
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