OPS 571 Week 2 Discussion 2

Students need to contribute Four (4) substantive posts in this discussion by the due date indicated. The substantive posts can be any combination of responses and replies.

Hello Students,

Below a list of some of the main Learning Objectives as well as Key terms you will find in this chapter. Keep in mind that getting familiar with these may help you in the rest of the class.

Learning Objectives for Ch. 3 of Operations and Supply Chain Management

• LO3–1 Know the issues associated with product design and the typical processes used by companies.
• LO3–2 Illustrate how different criteria can impact the design of a product.
• LO3–3 Contrast how service products can have different design criteria compared to manufactured products.
• LO3–4 Evaluate the economic impact of a new product on a company.
• LO3–5 Illustrate how product development is measured in a company.

Key Terms for Chapter 3:

• Contract manufacturer
• Core competency
• Concurrent engineering
• Quality function deployment (QFD)
• House of quality
• Value analysis/value engineering(VA/VE)
• Eco design

Class: Coca-Cola is a well-established consumer products company with a strong position in the global market. The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely profitable. Discuss Coca-Cola’s history in light of the statement that “generating a steady stream of new products to market is extremely important to competitiveness.” Does Coca-Cola’s success disprove that statement? Is the company an exception to the rule or an example of its application?

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