MKT 574 Week 3 Discussion: Using Data in Marketing
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Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.
Due Day 3
The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.
Complete the case study exercise, Communicating Value. A transcript of this interactive exercice is also available.
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
Due Day 7
Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.
Take It With You
Download the Case Study Key Lessons and Rubric to remember and practice the key collaboration skills.
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