MKT 574 Week 3 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.

Due Day 3

The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.

Complete the case study exercise, Communicating Value. A transcript of this interactive exercice is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

• Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
• How would you communicate about new features to customers?
• How would you measure the success of the team?

Due Day 7

Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.

Take It With You

Download the Case Study Key Lessons and Rubric to remember and practice the key collaboration skills.

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