MKT 574 Week 1 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member.

Due Day 3

The following exercise allows you to practice collaboration skills while learning about marketing concepts and strategies.

Complete the warm-up exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

• As a marketing manager, how does a focus on sustainability inform your tasks and activities?
• Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?
• What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
• How might sustainability contribute to customer satisfaction?

Due Day 7

Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.

Take It With You

Download the Collaboration Warm-Up Key Lessons and Rubric to remember and practice the key collaboration skills.

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