MKT 571 Week 1 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

• An effective marketing plan is critical to the success of your product and/or service. What are the key components of an effective marketing plan and why is the marketing plan one of the most important elements of the marketing process? Be specific. Provide an example.

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

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