MKT 440 Week 5 Discussion: Online Brand
Management and Mobile
Discussion Topic for MKT 440 Week 5 Discussion
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.
Respond to the following in a minimum of 175 words:
If you were in charge of marketing a relatively new brand, what are some specific strategies you might use to improve brand recognition? Explain and provide specific examples. How would you handle any negative online criticism of the brand?
Reply to at least two of your classmates. Be constructive and professional in your responses.
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