MKT 440 Week 4 Assignment

Assignment Content

Resource: Digital Marketing Plan Phase II Grading Guide

Create a 10- to 12-slide Microsoft^® PowerPoint^® presentation with speaker’s notes.

Instructions: Your team will build a social media plan for the product you created in Week 3. The team will establish a strategy and objectives for each piece of the plan and address sound reasoning as to why each social media platform is being utilized (Twitter, Facebook, LinkedIn, YouTube, etc.). An e-mail strategy, including target markets, timing, and how to incorporate branding into e-mail communications, as well as measuring tools to determine success from each platform, will also need to be built in. 

Format your presentation consistent with APA guidelines. 

Submit your assignment.

Resources

• Center for Writing Excellence
• Reference and Citation Generator
• Grammar and Writing Guides
• Learning Team Toolkit

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