MKT 440 Week 1 Assignment

Resource: Website Evaluation Grading Guide

Select 3 websites from different industries and different-sized companies.

Write a 1,050-word summary for each of the three websites that includes the following:

• Analyze the website’s performance in relation to standard components of a digital marketing plan.
• Recommend potential changes to improve website performance based upon your initial impression of the site.
• Assess how the website ranks by looking it up using a search engine and using various keywords.

Format your paper consistent with APA guidelines. 

Submit your assignment.

Resources

• Center for Writing Excellence
• Reference and Citation Generator
• Grammar and Writing Guides

Copyright 2019 by University of Phoenix. All rights reserved.