MKT 435 Week 5 Assignment: Impact of Online Crowdsourcing on Marketing Strategy Paper
Evaluate an online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks.
Write a 750- to 1,050-word paper in which you review a crowdsourcing site.
Marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers has the power to choose whether they want to create a dialogue.
Cite specific examples of these different marketing campaigns in use.
Format your paper consistent with APA guidelines.
Submit your assignment.
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