MKT 435 Week 4 Assignment: Consumer Decision Making Process Paper
Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.)
Write a 800- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.
Base your review on the following six steps in the consumer decision process:
Answer the following questions in your paper:
Format your paper consistent with APA guidelines.
Submit your assignment.
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