MKT 435 Week 3 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Thursday

Respond to the following in a minimum of 175 words:

• What is a dissociative reference group? In what way can dissociative reference groups influence consumer behavior? How does consumer behavior fit into the consumption process? Why is it important to marketing strategy?

Due Monday

Reply to at least two of your classmates. Be constructive and professional in your responses.

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