MKT 435 Week 1 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Thursday

Respond to the following in a minimum of 175 words:

• Consumer behavior has a major part in the development of a marketing strategy. What are some of the elements of the consumer behavior decision-making process? Why is it important to understand these elements? How would you apply them to a marketing strategy?

Due Monday

Post 2 replies to classmates or your faculty member. Be constructive and professional in your responses.

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