MKT 435 Week 1 Assignment: Impact of Consumer Behavior on Marketing Strategy Paper
Choose an organization with which you are familiar.
Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.
Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.
Format your paper consistent with APA guidelines.
Submit your assignment.
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