MKT 435 Week 1 Assignment

Resource: Impact of Consumer Behavior on Marketing Strategy Grading Guide

Choose an organization with which you are familiar.

Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.

Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.

• How did this organization figure out what its target market wanted?
• How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?

Format your paper consistent with APA guidelines.

Submit your assignment.

Resources

• Center for Writing Excellence
• Reference and Citation Generator
• Grammar and Writing Guides
• Learning Team Toolkit

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