MKT 421T Week 2 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Thursday

Respond to the following in a minimum of 175 words:

• Why is marketing research important to the development of a marketing strategy? Provide a specific example.

Due Monday

Post 2 replies to classmates or your faculty member. Be constructive and professional.

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