MHA 506 Week 5 Discussion

Due Thursday (23 pts)

Write a 175- to 265-word response to the following:

• Identify one or two health care organizations that have a negative brand image. What event or series of events led the organizations to this situation?
• What branding strategy(s) would need to be implemented to restore a tarnished brand?

Due Monday (23 pts)

Read and respond to at least two of your classmates’ or instructor’s discussion posts.

A substantive reply post should follow this criteria:

• Range from 75 to 100 words
• Integrate theory, research, and/or professional experience
• Include specific examples and/or substantiating evidence based on research
• Include in-text citations and references in APA format
• Stay on topic and address the course objectives
• Demonstrate proper spelling, grammar, and scholarly tone
• Be constructive and professional with your thoughts, feedback, or suggestions.

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