MHA 506 Week 2 Discussion

Due Thursday (23 pts)

Write a 175- to 265-word response to the following:

• What marketing challenges would arise should a major health care provider drop a service that is socially popular but economically unprofitable?
• What marketing strategy could be put in place to minimize negative perception by the community?

Due Monday (23 pts)

Read and respond to at least two of your classmates’ or instructor’s discussion posts.

A substantive reply post should follow this criteria:

• Range from 75 to 100 words
• Integrate theory, research, and/or professional experience
• Include specific examples and/or substantiating evidence based on research
• Include in-text citations and references in APA format
• Stay on topic and address the course objectives
• Demonstrate proper spelling, grammar, and scholarly tone
• Be constructive and professional with your thoughts, feedback, or suggestions.

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