MGMT 311 Week 6 Discussion: Now Open for Business . . .
A vertical marketing system (VMS) involves the key members of a distribution channel—producer, wholesaler, and retailer—working together as a unified group to meet consumer needs.
The most common type of contractual vertical marketing system is a franchise organization. Visit the International Franchise Association (IFA) (Links to an external site.) and find a franchise that interests you.
In your initial post, make an investment pitch to your peers describing the franchise you selected. Besides the IFO and franchise websites, you might want to gather additional information from current business periodicals and news. Research the market opportunities for that product or service, investment costs, and the vertical marketing relationship between distribution channel partners. Lastly, discuss any trends and developments pertaining to the investment opportunity.
Review your peer’s posts and select at least two franchise opportunities that you would consider investing into. In your peer replies, summarize important retailing decisions to include the target market and retailing marketing mix to your new business partner. If the franchise has an online or physical location describe the retail atmosphere.
Engage and express critical thinking through your responses to promote an interactive learning experience. Each response should be in your own words, grammatically sound, and free of spelling errors.
Refer to the Discussion Guidance and Requirements when making your posts. Review the evaluation rubric for detailed grading criteria. (Links to an external site.)