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MGMT 311 Week 6 Discussion
MGMT 311 Week 6 Discussion
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MGMT 311 Week 6 Discussion 1

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MGMT 311 Week 6 Discussion 1: Distribution Strategy and Strategic Alliances

Description

MGMT 311 Week 6 Discussion 1: Distribution Strategy and Strategic Alliances

Perry’s Ice Cream Distribution Strategy and Strategic Alliances

Business man's hand holding pen pointing to an open laptop with data and icons with a note book on the desk.

Analyze the following case study from the Hunt Library: Ryan, K. & Barretta, P. (2018). Perry’s Ice Cream Distribution Strategy and Strategic Alliances: The 800-Pound Gorilla. (Links to an external site.) London, UK: SAGE

The case explains the importance of distribution partnerships and the complexity of marketing channel decisions. After reading the case study, address the following topics:

  • What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel?
  • What are the potential pros and cons of collaborating/partnering with this national brand?
  • Evaluate the marketing channel options and describe the value channel members provide.
  • Assuming that Perry’s leadership decides to carry the competitors’ products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?

 Be sure to review all of the sections for complete assignment details!

Submission

Save your paper using a naming convention that includes your first and last name and the activity number or description. Do not add punctuation or special characters to the file name. Submit your completed assignment to your instructor in this activity.

Review the evaluation rubric for detailed grading criteria.

 This activity supports Module Objective 1 and Learning Outcome 3.

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