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MGMT 311 Week 4 Discussion 1
MGMT 311 Week 4 Discussion 1
March 2, 2022
MGMT 311 Week 5 Discussion
MGMT 311 Week 5 Discussion
March 2, 2022
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MGMT 311 Week 5 Discussion 1

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MGMT 311 Week 5 Discussion 1: Pricing the “Line-Up”

Description

MGMT 311 Week 5 Discussion 1: Pricing the “Line-Up”

Overview

Various discussion bubbles on a blue background.Identify a company that produces a product mix comprised of at least three different brands or models. A common example might be Apple cellphone line-up (comprised of the iPhone XS, iPhoneXR, iPhoneX, iPhone 8, and so on). Before making your final selection, scan the examples of your peers to ensure you are not duplicating an example already identified in the discussion.

Discuss

Research the company’s product mix price points and discuss the pricing strategy. How does the pricing compare to the competition? Explain the significance of understanding what customers value when making pricing decisions.

Respond

Review your peer’s posts and in your replies, assume the role of a new product manager charged with pricing the company’s newest model. Based on your research or knowledge of the brand, what new product pricing strategy might you recommend?

Post and Engage

Engage and express critical thinking through your responses to promote an interactive learning experience. Each response should be in your own words, grammatically sound, and free of spelling errors.

Refer to the Discussion Guidance and Requirements when making your posts. Review the evaluation rubric for detailed grading criteria. (Links to an external site.)

 This activity supports Module Objectives 1 & 3 and Learning Outcome 4.

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