MGMT 311 Week 4 Discussion

Discuss

For this discussion, pick an airline, domestic or international, and address the following topics:

• Discuss the airline’s branding strategy.
• What do you feel is their competitive advantage?
• How does quality relate to customer satisfaction with the airline brand?

Post and Engage

Review your peer’s posts and respond to at least two of them. Refer to the Discussion Guidance and Requirements when making your posts.

Engage and express critical thinking through your responses to promote an interactive learning experience. Each response should be in your own words, grammatically sound, and free of spelling errors.

Review the evaluation rubric for detailed grading criteria. (Links to an external site.)

 This activity supports Module Objectives 1 & 2 and Learning Outcome 8.