MGMT 311 Week 2 Discussion 1: Getting to the Bottom of the Problem
Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process. In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or organization.
Write your proposal as a 1-2 page, single spaced, business memo addressed to the brand manager. For help, review the Business Memo Research Guide (Purdue). (Links to an external site.)
Save your document using a naming convention that includes your first and last name and the activity number or description. Do not add punctuation or special characters to the file name. Submit your completed assignment to your instructor in this activity.
Review the evaluation rubric for detailed grading criteria.