ETH 321 Week 4 Assignment: Trade Secret Theft Study
The purpose of this assignment is to determine when business assets may constitute intellectual property (IP), to analyze when an IP theft has occurred and possible remedies for IP theft, and to assess the importance of protecting and enforcing IP rights in a business setting.
Read the following scenario.
Futuretek sells high-tech computer chips and software to smartphone manufacturers worldwide. Futuretek maintains two software databases: one containing Futuretek’s customer list with nonpublic contact information for key personnel, and the other containing customer purchasing trends. The information in the two databases is available for employees to view and use in connection with their job duties.
Dana is a computer programmer for Futuretek. Dana plans to run her own company one day and design and sell her own computer chips to smartphone companies. As an employee, she has access to the two databases containing Futuretek’s key purchaser and purchasing trends information.
Dana decides to leave Futuretek and start her own computer chip business. Before she leaves, she makes a copy of the two databases on a portable hard drive. Dana uses the information to contact Futuretek’s customers and offer them cheaper, but comparable, computer chips manufactured by Dana’s new company, SmartChip.
Futuretek becomes aware of Dana’s actions and asks you, the chief operations officer, for advice and recommendations on what to do.
In a 5- to 10-slide Microsoft® PowerPoint® or Prezi® presentation, complete the following:
Cite a minimum of two references according to APA guidelines.
Submit your assignment.
Note: Prezi® presentations cannot be uploaded to the classroom. Prezi® will provide you with a URL link to the presentation. Please provide your instructor with the link to the presentation on the web. If you are having trouble submitting your assignment, contact your instructor.
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