C483 Review Guide
C483 Review Guide
October 18, 2022
C361 Performance Assessment 1
C361 Performance Assessment 1
October 18, 2022
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D077 Pre-assessment Answers


D077 Concepts In Marketing Sales and Customer Contact

D077 Pre-assessment Answers Questions 1-70

What uncontrollable marketing element provides user input as to how the company delivers upon its proposition?

  1. Quality control inspection
  2. Product delivery schedule
  3. Competitive elements
  4. Consumer feedback


Which set of activities related to creating, communicating, and delivery and exchanging offerings has value for others?

  1. Marketing
  2. Sale
  3. Distribution
  4. Quality

Which Product element is included in the marketing mix?

  1. Legal
  2. Product
  3. Political
  4. Environmental

Which concepts refer to the number of product versions in a product line?

  1. Mix
  2. Depth
  3. Width
  4. Brand

What type of vertical marketing system is a franchise?

  1. Conflict
  2. Corporate
  3. Contractual
  4. Administered

A marketer introduces a tutorial video featuring the company’s new cosmetic line. Which set of elements from the marketing mix is the marketer using?

  1. Price and place
  2. Product and price
  3. Promotion and place
  4. Product and promotion

An online consignment store offers free gifts with purchases within the next 30 days using an attractive and easy-to-use website. Which part of Marketing Mix is represented by the company’s website?

  1. Price
  2. Product
  3. Promotion
  4. Place

An online consignments store offers gently used designed fashions and sends weekly text to alert customers of new arrivals and popular items. Which element of the marketing mix is represented by this store’s text alerts?

  1. Place
  2. Price
  3. Product
  4. Promotion

A manager is researching an element of the marketing environment that the company can control. Which one of these elements is the manager considering?

  1. Place
  2. Pricing
  3. Promotion
  4. Demographic

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A manager is writing a marketing plan and reviewing the company’s microenvironment. Which environmental factor is this manager considering?

  1. Competitive
  2. Demographic
  3. Political-legal
  4. Social-cultural

D077 Pre-assessment Answers