D077 Pre-assessment Answers Questions 1-70
What uncontrollable marketing element provides user input as to how the company delivers upon its proposition?
Which set of activities related to creating, communicating, and delivery and exchanging offerings has value for others?
Which Product element is included in the marketing mix?
Which concepts refer to the number of product versions in a product line?
What type of vertical marketing system is a franchise?
A marketer introduces a tutorial video featuring the company’s new cosmetic line. Which set of elements from the marketing mix is the marketer using?
An online consignment store offers free gifts with purchases within the next 30 days using an attractive and easy-to-use website. Which part of Marketing Mix is represented by the company’s website?
An online consignments store offers gently used designed fashions and sends weekly text to alert customers of new arrivals and popular items. Which element of the marketing mix is represented by this store’s text alerts?
A manager is researching an element of the marketing environment that the company can control. Which one of these elements is the manager considering?
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A manager is writing a marketing plan and reviewing the company’s microenvironment. Which environmental factor is this manager considering?
D077 Pre-assessment Answers